• Are we in touch with our customers?
• Are our products and services hitting the mark?
• Are our customers loyal?
• Is our advertising working?
• Do our customers connect with our brand positioning? 
• Does our corporate culture need improvement?
• Are our employees engaged?
• Where does our organization fit into our competitive set?
• Are we communicating effectively to various segments?

Market Research Tools

In addition, we also use a number of quantitative and qualitative tactics to get you the answers you need, including:

• Surveys/Assessments: Whether your project requires the use of web surveys, telephone, or mail, we have the resources available to quickly
  and effectively reach your target audience.
• Focus Groups: The use of focus groups brings a small group or groups of participants together with a trained facilitator. It promotes group
  dynamics, as well as the use of visual aids, which allows us to obtain immediate response to new concepts and is very helpful for idea generation and new product development.
• Intercepts: Placing an interviewer in a store or on-site to conduct the questioning directly before or after the point of sale allows us to gain immediate expectation and/or reaction to an experience.
• In-Depth Interviews: This method involves only one participant with a trained interviewer at a time. These interviews are not scripted, to allow for topical exploration, and also allow respondents to speak openly and candidly. Using in-depth interviewing is helpful in evaluating leadership or business processes.
• Text Analysis: Using this technique, we are able to extract meaningful data from a large volume of open-ended comments. It can be used in
  conjunction with any of the above methodologies, or it can be used to analyze comments pulled from data that already exists in social media outlets.

Click here to learn more about our custom employee engagement  and corporate culture assessment/survey tools. At Sequent, we have developed a unique assessment tool for measuring employee engagement within the entire organization or within individual business units in an organization. We also offer a tool to identify the vitality of your organization’s culture and gauge the willingness and ability of your people to achieve the goals you have defined.

We can also provide compensation surveys/assessments, salary structure reports, executive compensation plans, market survey analysis; total rewards approaches and pay-for-performance strategies. Click here for details.

Choosing the appropriate methodology depends on the desired outcome, as well as the cost budgeted for the project. Whether you need a simple survey or a more complex program, Sequent can partner with you to create a custom solution that will strengthen your business and help you find the voice of your key target audiences.

Market Research Clients

Our clients have included:

• Chico’s
• City Barbeque
• Columbus Business First
• Cardinal Health
• DSW
• Highlights for Children
• Ohio Deferred Compensation

Case Studies

Click here to see our most recent Market Research case studies.